In
2002, three sisters with a personal obsession for thrift store clothing stepped
out in their vintage boots, grabbed some racks and turned their hobby into a
full-fledged fashion force.
Space
#3270 at the Rose Bowl Flea Market served as the launching point for this now
robust and ever-expanding vintage empire. They changed their name from Viva La
Vintage to LaFemme Vintage in and expanded their treasure to showings across
Southern California as well as Etsy.com. They still personally sell their wares
at the Rose Bowl Flea Market where it all began, and the sisters host ‘By
Appointment Only’ visits to their showroom in Long Beach, CA.
The
sisters – Kat, Desiree and Scarlet – hand select each item and see it through
from acquisition to sale. Scarlet is creative, quirky and playful. Desiree is
ethereal, romantic and ultra feminine. Kat is laid back and experimental. They
learn and inspire from one another with every piece they bring in.
LaFemme
Vintage style is heavily influenced by the 1940-1980s fashion scenes, but pieces
that are well tailored, fabulously embellished and effortlessly cool will make
it into their collection, regardless of era. The sisters’ individual styles are
all representative of the LaFemme Vintage woman.
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| MWN Model: Lauren Jensen Photographer: Christian Cabrales Dress for Sale Nov 2011 |
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| Model: Stephanie Angulo Skirt & Necklace for Sale |
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| Model: Vanessa Fernandes Dress & Belt for Sale Nov 2011 |
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| MWN Model: Alysha Bayer Necklace for Sale Nov 2011 Dress for Sale |
Kathleen,
the eldest of the sisters, oversees the business side of LaFemme Vintage,
manages inventory and the Vintage Showroom and is the voice behind their social
media – Facebook & Twitter. A graduate of Cal State Fullerton and FIDM, she
has her degree in Merchandise Marketing and was a merchandise buyer for premium
denim company, AG Jeans for 3 years.
Scarlet, the youngest of the 3, is the creative, youthful force behind LaFemme Vintage, and assists in road shows, merchandise buying and styling. She was at Nordstrom for 4 years and also received numerous sales recognition for her successful selling. She is now finishing up her degree at Cal State LA to pursue her degree in becoming a teacher.
Rambo,
their fuzzy gray Pomeranian Poodle serves as their best accessory. You can find
him lounging at their Vintage Sales events and he often sneaks into shots at
photo shoots!
Photoshoot by LaFemme Vintage is a
short video by Matthew Riley Alcorn that documents our first professional
photoshoot by Jana Williams. The video gives you a sense of the style and personality
behind our brand. The music from Vivaldi’s Concerto Alla Rustica highlights the
whimsical and energetic evening and gives a unique complement to our vintage
collection.
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| Dress for Sale Nov 2011 |
Thanksgiving
weekend, LaFemme Vintage will be hosting Space 15 Twenty’s weekly Flea Market
which features vintage clothes, accessories, local designers, music, arts,
crafts, and more in the courtyard of Space 15 Twenty’s retail setting (http://space15twenty.com).
Aside
from these two exciting new ventures, LaFemme is also thrilled to finally
launch an E-Commerce Store and blog. Items will be available for purchase late
Fall 2011 and the blog should be released soon afterward. The blog will provide
a more personal look into LaFemme Vintage, the sisters, and the life that
inspires them.
And
while the sales never stop, neither does the hunting and gathering. LaFemme
Vintage constantly picks up new pieces ensuring they stay in season, in style
and in your closet every day of the year.
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