Thursday, June 23, 2011

THVM ATELIER: Ethereal Goths




THVM is a collective based in Los Angeles, CA with creative directors Brian Kim, Olga Nazarova and CEO Nicola Scagnolari at the helm. The brand is known for their beautiful yet incredibly affordable denim and basic shirts, now represented and loved across the globe.

"…the offices of THVM are housed in a century old factory that is home to a collective of artists, designers and musicians. The collective group works side by side, each in their own disciplines, and shares insight into the creative process. THVM hosts evens that showcase local artists and performers and opens it's studios to the public on a regular basis."

The vision of THVM can be clearly identified by their bi-annual in-house magazine which is referred to as "Thvm Rag". Each issue presents an array of talent, much of which is represented with an ethereal visual accompaniment. Much of the imagery reflects a sensitivity in their gothic influence, contrasting innocence with primal sensuality. Thvm Rag creates the sense that THVM is working to establish themselves as more than just a brand of apparel. If you're in LA, check out their sample sale this weekend!


For more information, please visit thematelier.com or e-mail them: contact@thematelier.com.

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