Here's something cool, check it out. I snapped a photo of myself with half my makeup removed. It's a good illustration of how a model's face acts as a canvas for a makeup artist to paint on.
Here's a full face of makeup (minus the lips):
And here's the same look with 1/2 the makeup removed:
This is why it's so important when you go to beauty castings and into agent's offices, do not cover your skin with makeup. They aren't looking for a girl who can apply makeup or a woman who's beautiful in a cheerleadery-popular-girl-in-high-school kind of way. They're looking for a bare face, a blank canvas.
Many models, myself included, look quite plain without makeup. This is a great quality for a model to have. If you have the right bone structure, your face can be transformed into many different characters.
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