If I were to pick one fashion photographer who knocks my socks off, it would be none other than Ms. Annie Leibovitz. Her images are cinematic, theatrical and create a natural narrative. When I say natural, I refer to the relaxation of her subjects. They look so comfortable... except when they're being kidnapped by a flying monkey. Even if they were posed certain way, she has a way of relaxing them into a natural position.
Creating a relaxed environment for subjects allows the interactions to flow naturally, making their surroundings seem ordinary - as if the subjects just happen to be in this field having an everyday conversation (like the image below).
Oh Annie, how your simplicity wows us.